Meet The Team

Joe Juliani

Broker Associate

Joe Juliani has been a leading force in South Orange County real estate for nearly 25 years, providing the region’s best service and results to his valued clients. Beyond his proven track record of success and impressive roster of loyal repeat and referral clients, Joe is known for his passion for helping others achieve their real estate goals. It’s this passion that drives him to continuously innovate within the industry – creating highly successful and unique marketing, advertising, social media, digital and sales strategies that break through the clutter to ensure his property listings receive the most attention – and top-dollar offers – from buyers.

A Southern California native and a long-time resident of Rancho Santa Margarita, Joe focuses his thriving real estate practice on his hometown, as well as on the highly sought-after communities of Dove Canyon, Coto De Caza and Ladera Ranch.

Joe earned his Broker’s license in 1996, which delivers significant advantages to clients, who he also can expertly advise and assist with the mortgage lending process. Clients rely on Joe’s exceptional communication skills and transparency – which keep them apprised, empowered and comfortable throughout the process of buying or selling their homes.

In addition to his passion for real estate, Joe is passionate about his community and giving back. He and his wife Heather are dedicated to supporting various charities that help children and families in need, including Children’s Tumor Foundation, Patriotic Service Dog Foundation, The Resiliency Project and Save The Brave. The couple founded and runs PLB (Precious Little Bean) Coffee. This successful endeavor in social entrepreneurship raises funds for designated charities with premium, fresh-roasted, custom labeled coffee. When he’s not working or raising funds for worthy causes, Joe enjoys golfing, exercising, traveling and spending quality time with friends and family. CA BRE No. 01164175


Heather Juliani


Heather Juliani brings passion and commitment to every transaction. She has been Joe’s partner in real estate and in marriage for over 2 decades, working side by side to bring clients a full service real estate experience. She has a tireless work ethic and is known for her effective communication and lightning-fast responsiveness.

In addition to her career in real estate, Heather is a market partner in a hair, skin and wellness company where she gets to fulfill her passion for helping others so they can live their best lives. She is also a published author of recipe books, re-creating ordinary fattening recipes into healthy versions that are quick and easy to make at home.

Heather also enjoys giving back– she co-founded with Joe, PLB Coffee, a custom-label coffee company where all proceeds are donated to military charities like Patriotic Service Dog Foundation and Save The Brave, as well as first responder organization The Resiliency Project– this is Heather and Joe’s passion project. 


Ali Castner

Transaction Coordinator

Ali Castner brings nearly a decade of real estate experience, and success, to Joe Juliani & Associates. Throughout her residential real estate sales career, she has worked with some of Orange County’s leading agents in high-volume practices at top brokerages. Ali is known for her exceptional work ethic, client service and network – all of which she leverages to the benefit of her clients, who rely on her to deliver results and a seamless transaction experience. 

Ali also applied her real estate experience to her tenure working alongside the Vice Chancellor at UC Irvine, managing various projects in the Planning and Budget Departments, including a number of key campus leasing and renovation projects. 

Ali lives with her family in Dana Point, where she is involved in supporting local schools, raising more than $30,000 for educational enhancement programs. CA BRE No. 01467532.


Josh Evans

Director of Marketing

For nearly two decades, Josh Evans has been developing his expertise in coastal Orange County’s residential real estate industry. Josh has a record of proven performance, having propelled four successful luxury real estate brokerages to success through his innovative methods and unmatched work ethic.

Prior to joining Arbor Real Estate, Josh played a pivotal role in founding VILLA Real Estate and in the impressive growth of HOM Sotheby’s International, now recognized as two of Orange County’s leading brokerages.

Josh first honed his knowledge of nationwide and regional marketing through positions at Newport Beach-based Coast Newport Propeties/Coldwell Banker, where he managed several sucessful marketing campaigns. Josh earned his degree in Business Management and Marketing from Iowa State University. CA BRE No. 01441725.


Joe Juliani and Associates have a PASSION for helping others. We are licensed Real Estate Experts experienced in all areas of Los Angeles and Orange County, specializing in the South Orange County Lifestyle. We are a licensed Mortgage Brokerage in addition to Real Estate Brokerage and can handle all aspects of your real estate transaction from start to finish; our PURPOSE is to provide the finest service available.


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